HomePrezzo – Turning data into content marketing [Transcript]

Kylie Davis: (00:02)

Welcome to the PropTech Podcast. It's Kylie Davis here and I'm delighted to be your host as we explore the brave new world where technology and real estate collide. I passionately believe we need to create and grow a sense of community between the innovators and real estate agents, and sharing our stories is a great way to do that. Now the aim of each episode is to introduce our listeners to a prop tech innovator who is pushing the boundaries of what's possible, and to explore the issues and challenges raised by the tech and how you can create amazing property experiences together with these innovators.

Kylie Davis: (00:36)

So my guest in this episode is Nathan Krisanski, founder of HomePrezzo, a prop tech marketing startup that helps real estate agents create marketing videos and reports quickly and easily to drive your new digital marketing campaigns. Now full transparency, Nathan is my co founder.

Kylie Davis: (00:55)

He is the original founder and the tech brains behind HomePrezzo, and he's been a generous supporter of the PropTech podcast. He and I met when we were both at Core Logic and I was the company lead for content marketing. And he tells the story in this interview how he hated my guts when he first met me. But obviously our relationship improved from there. And when I left Core Logic, well you know the old Gillette ad that I like the business so much, I brought into it. And he and I joined forces back in August last year.

Kylie Davis: (01:26)

Now I really wanted to get Nathan on the show because my ambition for the PropTech Podcast has always been to help the industry understand what's available through startups, that can help them solve not just the big picture issues and help you get a feel for what those issues are. It can really provide some practical help around the problems you're facing right now and help you future proof your business.

Kylie Davis: (01:51)

And as a journalist and editor with more than 25 years experience in some of Australia's biggest media companies, I know how hard it is to create really valuable content that connects with an audience. It's slow, it's tiresome. It needs to be written, it needs to be edited, and proofed and checked and you need to pull all this information together from a million different places. And that can take an awful long time.

Kylie Davis: (02:14)

But HomePrezzo does a really great job enabling agents to create useful and helpful videos and reports that use the latest property data for your local market and the properties that you're selling. And then helps you do it in just a few minutes rather than the days and weeks it takes using that old school process of briefing a writer, pulling together the research, briefing a designer or shooting and editing video.

Kylie Davis: (02:37)

Obviously Nathan and I know each other really well and I regularly give him a pretty hard time. He calls me wife number two and I reckon he's like the little brother that I never knew I wanted. So this interview is pretty informal, but I do have enormous respect for him. And in this episode, Nath tells a story of how he came up with HomePrezzo and the idea behind it. Why it's so important for agents to embrace digital marketing and his own entrepreneurial journey, including the time when he nearly lost the business and how he turned that around and how he pulled himself through it up from the bootstraps. So Nathan Krisanski, welcome to the PropTech Podcast.

Nathan Krisanski: (03:15)

Thank you, Kylie. Great to be here. I love the way you characterise our relationship. Thank you for that. Yes.

Kylie Davis: (03:22)

Yes, you're the baby brother I never knew I wanted and I'm your work wife. Like I... bossy cow. Yeah.

Nathan Krisanski: (03:31)

Yeah. Yeah, exactly right.

Kylie Davis: (03:34)

So Nath, on the PropTech Podcast the first thing we always do is ask you to give us your elevator pitch. Now I've coached you extensively, so bust it out.

Nathan Krisanski: (03:45)

It's a great way to start off these sort of sessions. So yeah, the HomePrezzo is a data-driven content marketing platform for real estate professionals. And so if we break that down, what we're really doing and what we're trying to solve for agents is around how they produce content for doing content marketing. And so we know now that content marketing, I know we're going to talk about this later on today. We know that content marketing performs much better over traditional marketing methods, but the biggest problem that agents have and the reason why agents and groups aren't doing it or aren't successful in those campaigns is that the time and effort that it takes to write that content and produce that content makes it very difficult to do it consistently. And one of the really big factors in having successful content marketing is being able to create valuable content consistently through your different channels.

Nathan Krisanski: (04:42)

And so HomePrezzo was born to solve that problem. And we do that by taking agent's data out of their CRM, taking market data from data companies like Core Logic and Pricefinder, taking testimonial data from review sites like RateMyAgent and Trustpilot and then giving the agents the tool and some automations to create content based on those market stats. So we are creating market reports, even PDF format that they can print and take to open homes and email out. We're creating market videos for social media, listing videos for advertising your properties that you've got for sale, and generating leads through creating content around your testimonials and things like that. So that's really what HomePrezzo is all about. It's creating content for agents to help them be effective in their content marketing strategy.

Kylie Davis: (05:32)

Very cool. So as a ten second elevator pitch, that would be creating content with a click, right?

Nathan Krisanski: (05:41)

The first line, exactly right. That's it.

Kylie Davis: (05:44)

Well done. So tell us a little bit about your career and the company. How and when did you start? Because HomePrezzo has been around for a little while. What's the story?

Nathan Krisanski: (05:56)

So HomePrezzo started as a side project for me about five or six years ago now. It's a little bit hard to decide exactly when it started because my career in real estate started a little bit earlier than that as well. So I personally came from uni with a degree in Software Development and Networking. So I came straight out into medical field and spent some years there and then joined the Ray White Group as an analyst back in the day. And spent about four years working with the Ray White Group. And so what happened towards the end of that tenure is I wanted to get back into doing something more physical. I want to do something with being involved in the community and things. And so I actually decided to be a firefighter. And one of the other things that came to that decision for me is that I knew I wanted to build a product and I wanted to build something, but I knew that I couldn't support my family and continue to do that full time.

Nathan Krisanski: (06:56)

At that stage I didn't have anyone who could help me with some funding and things like that. So I wanted a part time job where I could also be part of the community and do something good. And I've got my brother in law is a firefighter and you've got quite a good a work life balance and a lot of firefighters have part time jobs. So my original plan when I left Ray White was to be a firefighter and build product on the side as a bit of a side gig.

Nathan Krisanski: (07:20)

And so what actually happened, I moved on from where I completed three of the four courses to become a firefighter and then went on the wait list to then join the training. The training for firefighters is about four or five months. And they pay you quite a low rate, a wage during that time as well. And so I actually couldn't afford personally to wait around and do the course straight away. And about a month after I left Ray White, my wife and I found out we were pregnant with our first child. So it became a time where I needed to change my plan again.

Nathan Krisanski: (07:53)

And Greg Dickason from Core Logic actually came along and offered me a consulting gig, just helping him out with a project, three months and that would get me through that period where I could then keep paying the bills and keep doing what I wanted to do and become a firefighter. So that three month contract rolled over and rolled over again. And so on and so forth, and about four and a half years later, we finally decided to end that agreement. So it was one of the things where after about 12 months we decided that it was working and so it became the new firefighter, I guess for me in that it was something that I could do part time, in my own time I could still build product on the side and pay the bills and keep everything going.

Nathan Krisanski: (08:39)

So it was about 18 months after I started consulting with Core Logic that I came up with the idea for HomePrezzo. I pitched it to the guys, I pitched it to Greg and said I wanted to get access to some test data inside the Core Logic system and build out a bit of a prototype. So took about 12 months to build that first prototype, and we started going to market with a very light version of HomePrezzo, which was just market videos. So a 60 second suburb update in a video format.

Nathan Krisanski: (09:11)

And so that was where HomePrezzo was born. Obviously the collegiate relationship was quite key for me in terms of building my business. I also met my future co-founder, the other person on the other end of this call.

Kylie Davis: (09:23)

That was me.

Nathan Krisanski: (09:26)

Kylie and I, we met through the collegiate relationship as well and spent some time working together on projects inside Core Logic and outside. So that was I guess the birth story of HomePrezzo. It wasn't until about two and a half years ago that I was able to make the decision to stop the consulting and then focus full time on the HomePrezzo business. So really only the last two and a half years it's been a full time focus for me. But up until then it was just getting too busy. It was a side project of building something cool that turned into, "This is something that agents really want and need and will pay for." And the business grew from there.

Kylie Davis: (10:03)

Cool, and didn't you hate me when you first met me?

Nathan Krisanski: (10:08)

You're going to bring that up on the call?

Kylie Davis: (10:09)

Yeah. Damn straight. It's all out there.

Nathan Krisanski: (10:13)

It's quite funny. Yeah. So the very first time that Kylie and I met, I remember, because I was obviously an analysis at the time and very focused on my data and that was the only thing that mattered. I produced a report that I was quite proud of and the data was quite good. And I remember the first, I think it was maybe the first week that you'd been there. You come up to Brisbane and sat down for a meeting and you looked at me and just said, "This thing is ugly. It's terrible. Change all the red and add some icons, there's no icon." And I remember thinking, "Who is this lady? What is she?"

Kylie Davis: (10:41)

"Who is this woman? Who is this bitch?" To be fair, Call Logics marketing was very red back in the day. Yeah. Yeah.

Nathan Krisanski: (10:52)

Yeah. And I'd taken my lead from them. But anyway, so back to your question. Yes. I wasn't too impressed with you initially, but I think I realised that you were right and then you grew on me from there.

Kylie Davis: (11:03)

Yeah, of course I was. So let's talk about content marketing. Let's talk about you mentioned before some of the trends that agents are seeing. What's driving the move towards content marketing?

Nathan Krisanski: (11:17)

Yeah, look I think it's something that's been going around for a while now. And I guess people who aren't necessarily familiar with it, the big focus for content marketing is to move away from this one message fits all mass broadcast model of marketing that's out there. In that you can just promote yourself on a big billboard and generate leads. And so the old school marketing you're talking about signs on the side of bus stops and things like that where... and even mass mail box drops, letterbox drops where you're telling everyone how great you are.

Nathan Krisanski: (11:54)

Content marketing flips that on the head. And there's two parts to it. One part you need to provide some valuable content, something that the consumers and your clients wants to know. And so it needs to be about them and not about you. So examples of that are giving people information about their property in a local market or they particular like, giving them stuff that matters to them. And the other part of that is more one-to-one messaging. So rather than mass broadcasting, you're creating custom audiences or you're segmenting your database into certain areas, so that ultimately you're providing a more personalise message with valuable content to your end clients.

Nathan Krisanski: (12:30)

And so the big goal of content marketing is that you're obviously through doing those processes you can get a much better engagement and much better return investment with that marketing spend because you're spending the money with the right message to the people who matter. The really interesting thing, why content marketing is really taking a lot of interest at the moment is that the data and the technology has allowed us to start to do that on a much greater scale.

Nathan Krisanski: (13:00)

And so I think that's definitely one of the trends that we'll continue to see grow. Obviously we're producing more and more data every year and so we'll continue to see that happen. But I think from a content marketing perspective as well, well globally, one of the things that will change very shortly and one of the big new trends we'll see is obviously around data privacy. And so a lot of people are now, with EMG and the new Florida, so with the new US laws as well around privacy, we might start to see some of that change and some of the ways that we can segment people in the way that I can control their own data and control their own privacy, will have an impact in that as well. That'd be a really interesting space to continue to watch.

Kylie Davis: (13:44)

So one of the things I know about content marketing from being a journalist is just exactly how slow and laborious it can be to create content. And so I guess that's the really cool thing about HomePrezzo is that it's able to pull it together really quickly, which means that you can outsource the creation of it to your admin support or to marketing teams.

Nathan Krisanski: (14:07)

Yeah, that's exactly right. So we've estimated that an agent will spend about a hundred hours a year in producing content if they're say writing something once a week. And so with HomePrezzo you can save 25 of those hours... 75 of those hours, I should say. So even if you're just doing it yourself, that's 75 hours, so you're back into your pocket of being able to do other things.

Nathan Krisanski: (14:34)

But if you're paying someone to do that, if you've got admin staff who are doing that, that's got a real world saving of about four grand a year. That's going straight back into your pocket as well. So we know that we can definitely help agents with that side of things.

Kylie Davis: (14:50)

And there's a couple of different ways that HomePrezzo works isn't there? So there's the platform that is where agents can individually log on, but then also you're doing some work with some corporates. Do you want to tell us about that?

Nathan Krisanski: (15:03)

Yeah, sure. So you nailed it exactly. So we have our HomePrezzo platform, which is online and agents can log in and create their own content. So think of it a bit like Mailchimp or [inaudible 00:15:14] or something like that, where you'll go in and produce the content. And we've got all the tools to customise that and then share it out from there. So you can self serve all of that content yourself or provide that to your admin.

Nathan Krisanski: (15:27)

But the other part of the platform, and because we are a data-driven content delivery platform, a system in the backend, we can also do larger enterprise deliveries where we don't require that user input. So in simple terms, we can go to a group or a large agency. And so instead of having each one of their 20 agents logging in and creating 15 suburb videos for each of their local areas, which would obviously take quite a bit of time to do manually, that can send us a spreadsheet, which just has their agent details, their phone number, email address, and the list of suburbs that each one looks after. We can then merge that up with our templates and generate 400 bits of content and send it back to them in an Excel spreadsheet the same day. So we can also leverage the platform to mass produce that content. But it's the same template, but it's all personalised obviously to each individual suburb and area and each indvidual agent.

Kylie Davis: (16:19)

Yeah. So who are some of the agents that you're doing that for?

Nathan Krisanski: (16:22)

Yeah. So we do that for a lot of agencies around Australia, New Zealand at the moment. We do a lot of work with LJ Hooker, with First National. We're also doing some work with the ANZ Mobile Lending team. And Di Jones, for example, down in Sydney. Can you think of any others off the top of your head, Kylie?

Kylie Davis: (16:43)

Oh and in the report space where we're building things at scale, I think, do you want to tell us a little bit more about the First National example and how we're building videos, social estate?

Nathan Krisanski: (16:56)

Yeah. Perfect. So First National is a great example of leveraging all of our technologies. So we receive updates from them every month with a list of agents within a group and the offices within a group. And we are creating a large amount of content across the whole country for them, which we send directly into the agent's inbox. So they're not required to log in and set anything up, we're already setting all that up for them and producing the content and it's sitting right there ready for them to use straight away each month.

Nathan Krisanski: (17:26)

And then on top of that, for the power users who do want to customise and perhaps choose their own recent sales or even more tightly segment their particular reports or create other content, they also have access to a login where they can go in and create their own content as well. So we can merge the two solutions together and provide them with a great baseline level of content that everybody gets access to. And then for the power users they get access to create all of the extra stuff as well, which we're seeing a lot of the teams really embrace.

Kylie Davis: (17:56)

So how many videos a month is HomePrezzo creating for First National? Because that's a pretty big number.

Nathan Krisanski: (18:02)

Yeah. So we generate about 1400 videos every month for those guys. And we also integrated with their campaign management, one of the campaign management tools based in Melbourne as well, Social Estate. And so each one of those videos are automatically getting posted into a shared calendar. Oh sorry, not a shared calendar, into a calendar posting system so that those are automatically getting posted into each of the office accounts as well.

Kylie Davis: (18:28)

Very cool. So big shout out to Ed Atkinson and the First National team and also to Sarah Dickson and Matt Tiller at LJ hooker because they've really helped the development of HomePrezzo haven't they?

Nathan Krisanski: (18:44)

Yeah, so the LJ hooker examples are really great way of some extra data that we can do. So their particular reports, we developed a region report for those guys. So rather than getting information about a single suburb, we're producing regional reports that group 10, 15, 20 suburbs together and then compare them. So they're able to use those reports across a larger market, but they also provide some context in terms of what the local markets are doing compared to each other. And so those reports are getting a lot of great traction in the market as well.

Kylie Davis: (19:15)

Fantastic. Let's just pause there for a moment and hear a quick word from our sponsors.

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Kylie Davis: (20:14)

So who are the competitors to HomePrezzo?

Nathan Krisanski: (20:18)

Yeah, it's an interesting question and we get this a lot, and I struggled a little bit because we don't have anyone who's directly competing with us in the space of all of the content that we do. And so let me explain that a little bit. There's plenty of people, sorry not plenty of people. There's companies out there that are producing market reports. There's companies out there that are producing listing videos or property tours, they call them in the US. So there's companies like Imprev over in the US who do it. But then we compete with video creation, video production companies like PlatinumHD for example, because we are producing marketing content in a video space for agents. And so we compete with them in that space there as well. And then lastly we actually compete with generic marketing companies like [inaudible 00:21:08] I mentioned earlier, where agents can self serve some content as well.

Nathan Krisanski: (21:13)

And so in the competitive space we have a lot of these companies that do bits of what we do. And so I think the really unique thing that we do as a company is that we combine it all together, and the big parts of that are the data, the data elements. So there isn't really anyone who does a lot of the data crunching in terms of creating all those different types of content that leverage the power of the data in them. And then also being able to take the different types of content. So there aren't many people who do video and printed reports and social media tiles and this and all of the above. So, html, email and websites and things. So we touch a few spaces, but we try to keep in our lane in terms of we are a content creation company, and we stick into the space of using data to create unique content.

Kylie Davis: (22:03)

How many CRMs are you integrated with now?

Nathan Krisanski: (22:06)

We've got a lot of CRMs now Kylie, it's over 25 CRMs that we connect with from a feed point of view. So we can take your listings from all those CRMs across Australia and New Zealand. We're also doing some really great integrations back the other way. So rather than just taking the listing data, we are also putting content back into some of those CRMs, like Rex and iRealty, two great Brisbane businesses that we work with. And then we're also integrating with some really cool delivery systems, so companies like Aire, who look after the AI product, RITA.

Kylie Davis: (22:40)

We love RITA.

Nathan Krisanski: (22:41)

She automates a lot of their processes, and so some of those processes include sending out content and so it's a very natural fit for us as a content creation company to work with these distribution channels. When I say distribution channels, I'm just talking about the guys who are really working hard on, "How do we target consumers? How do we help agents send out their message?" And a lot of those guys come to us and say, "Well look, we know how to send a great message, but we just don't know what that message is," and that's where we can help them out as well.

Kylie Davis: (23:11)

So Nath, HomePrezzo has bootstrapped its growth. You were telling us a story before about how you started off consulting so that you could do it on the side, but that bootstrapping hasn't always been rosy has it? Tell us about your first foray into the US. How did that go?

Nathan Krisanski: (23:27)

Yeah, as you said it hasn't always been great. We haven't been one of that start ups that's just grown year on year and everything's been rosy. We had a fantastic opportunity towards the end of 2017 and 2018 to build a product with a large US partner. And we, after about six, seven months of pitching and flying over there a few times and showing them our... building out a proof of concept. We were awarded that project just before at Christmas in 2017, which we were very excited about. So we started the year in 2018 very excited about this new project. We had to scale up our team and start to build out this solution, which was due to be released in August, later that year. And so some of the stats, we were replacing existing product, so we knew some of the customers and things that we were going to be working with. We knew we had about 15 million monthly page views that were going to be hitting our platform. And so we were working very hard to scale up that product and get that ready for that integration that was going to happen later in the year.

Nathan Krisanski: (24:31)

We spent some time over there, also speaking to customers about what the transition may look like. And then in about July after trying to I guess get paid for that work and then kick the project off properly, we were told that the project had been cancelled. And so all of our efforts and money had been spent into building that product and building that platform for that specific use case to a point that I was getting ready to effectively pivot my entire business to this product. It had that much potential. And it was taken away from us in one foul swoop. So we had a decision, it was something that effectively broke me both personally and financially. It was something that really did make me have to stop and think about what I was doing.

Nathan Krisanski: (25:25)

And I did have to make a choice whether or not I was going to keep persevering with this or just fold it in and pack it up and go home. And that was the point that I'd gotten to. So I wouldn't have been able to do it without the support of my wife. And so without her, none of this would be possible. But we decided to persevere and keep going. And so I made it through the end of the year by the skin of our teeth, had to let go of my entire Brisbane team that we'd scaled up earlier in that year. Had to cut back on a lot of things. And then we were actually able to turn the product that we built into a US... Sorry, into an Australian version. And so we repackaged what we built for that integration into a new Australian product. Launched that in the start of 2019 and recovered from there.

Nathan Krisanski: (26:15)

So it's definitely been a bit of a hard slog. And we definitely had a big stumble through that 2018 period. But as you're doing setups, you fail and you learn a lot and we're stronger than ever now. And thankfully thanks to our support from some great customers that we have here in Australia, LJs and First National, we've been able to continue to do what we're doing, and now we're stronger than ever.

Kylie Davis: (26:40)

Yeah. And Core Logic in Australia too were very pivotal through that time.

Nathan Krisanski: (26:45)

Absolutely. Yeah. They were a great supporter of ours, and have been for the whole time that we've been running our business. Yeah.

Kylie Davis: (26:52)

Yeah. That sounds like an extraordinarily hard thing to have gone through. So props to you for getting through that, that shows real grit. Has that put you off going to the US? Where is HomePrezzo at now?

Nathan Krisanski: (27:03)

Yeah. Not at all. So we've I guess preplanned our US launch. We did a light launch in Inman, Vegas last year in August. So we'll be heading back there again for the conference this year in 2020, with a much more refined product from what we learned during that first trip last year. And we're gearing up for a really big year, 2020 with the US roll out planned midyear. Yeah, we've definitely not put ourselves off the US, we just had to delay it a little bit.

Kylie Davis: (27:36)

Are you looking for backers?

Nathan Krisanski: (27:38)

We certainly are. We are always looking for people who are looking to work with us as integrators. So CRMs or people along those lines. But we are also in a stage where we're looking for some funding. So that's also something we're keen to discuss with anybody.

Kylie Davis: (27:57)

Yep. It's the typical PropTech mantra, isn't it? Sales and funding. So where do you think real estate's going to be in the next five years, and especially around that marketing space? How do you see the role of the agent changing?

Nathan Krisanski: (28:17)

So I think Kylie, one of the things that we'll see coming in the next five years and something that's starting to play out in the US quite a lot is this idea of an iBuyers. And so while not in Australia yet, I think it's coming. I think we're going to see something like that and for people who haven't heard the term iBuyer before. It's the idea of someone who owns a home being able to effectively sell it on the spot. And so using data and using some AI and things like that, these companies are able to give you a valuation on your home on the spot. And then with a small discount you can basically sell your home right then and there. Take that money. And what these companies generally do, is either flip it, they'll send in someone for some light repairs and things like that, tidy it up a bit and then resell it on the market.

Nathan Krisanski: (29:02)

So it's really aimed at people who want to sell right now, who can't wait the three to six weeks that it may take to list their home with an agent through the traditional methods. Just need it sold. They get comfort in knowing that the price is what the price is, there's no negotiation beyond that. It's the systems tell them what their home's worth and they can sell for that today and then move on. And so I think we'll see that start to take more of a hold across the industry as a whole. But it's not necessarily, I don't see it as something that's going to take agents out of the picture at all. It's not the doomsday thing that agents think that may be coming. And so what it's really going to mean is that agents need to step up their game in terms of what they can provide in value.

Nathan Krisanski: (29:46)

And I think the other part that it will really impact is the value proposition that the franchise groups and larger brokerages can offer in that they will switch their focus from being purely about brand and the branding, the key value piece that they offer. And switch that more into marketing, but also the technology driven marketing and so where agents are really at, where the groups are really able to provide value to their agents is through the technology and processes that some of that technology can give for them. And so we'll see agents working more remotely. It's more of the super operators, without a physical presence. I think we'll see some of that coming through the industry as well. And so what all this means is not that agents are going away, it just means that agents need to evolve and work with what's coming and how consumers want to interact with the industry.

Kylie Davis: (30:44)

Yeah. And certainly how agents market themselves is changing dramatically over that time, both at a franchise level and also at an individual agent and agency level.

Nathan Krisanski: (30:56)

Absolutely. And you've nailed it exactly, that was I guess the point I was trying to make talking about the brands, how individual agents are presenting themselves, both with brands and independent of brands. I think will be really interesting to see over the next five years.

Kylie Davis: (31:11)

Look data... This is a question without notice, so I apologise for that. Data is increasingly important to agents. I mean it's always been important, but agents now realise that they have an awful lot of data and they don't always necessarily know what to do with it. How do you think products like HomePrezzo work in with agents around their data? How do you see that playing out?

Nathan Krisanski: (31:35)

Yeah, great question, Kylie. I think there's a lot of data out there. I know when people talk about data, I think they instinctively start to think about median sale prices, the [inaudible 00:31:46] market trends and things like that. Where what I think we'll see is the smart agents and the really innovative agents will realise that the value that they can add is not just the providing that data and being a source of that information, but also being a source of some insight.

Nathan Krisanski: (32:04)

And so what does that data mean and what does that data mean for me as a homeowner? Or as a renter? Or as a potential buyer in a particular area? And so I think that'll be where we do see a little bit of the shift and that agents won't be necessarily just a source of data, but they'll be a source of data and insight and some context around what that data means. And that's certainly where we're heading with a lot of our HomePrezzo content. And why I think HomePrezzo has sparked a nerve when it comes to providing our video market updates, is that we don't just spit out numbers or put a number on a 30 page report. We're putting context and telling a story with that data, and I think that's where agents will really start to see some great traction and great results is when they're telling a story with their data.

Kylie Davis: (32:58)

Cool. Very cool. So what does the future hold for HomePrezzo?

Nathan Krisanski: (33:03)

Yeah, the future looks great for 2020. 2020 is going to be a fantastic year for us. I've already decided that, so take notice world. End of January, 2020 is our year. So we're really focused on our content processes internally and making sure that we're producing lots more content for all of our users and all of our customers. And part of that, we're also focusing heavily on our integrations and how it works within the industry. So our integrations with the team at RITA and Aire and with Rex. But then also not just technology integrations, but also offering our product as a service through... like with marketing assistance through teams like Beepo, which is an outsourcing company based here in Brisbane as well.

Nathan Krisanski: (33:52)

And so that's where I think we'll see a lot of growth in our year this year is in how we deliver through those integrations, and all of our new templates. And gearing up for our US launch, which is happening midyear, as I mentioned earlier. So a very big year for us.

Kylie Davis: (34:09)

Very cool. Very cool. So look, Nathan, it's been fantastic to talk to you about HomePrezzo. I mean look, I know a lot about it, but it's been good to pull out some of the things that you're doing and I think especially the story around bootstrapping and some of the hardship around that is actually really helpful for other businesses that might be out there that are looking at how they do it. Not everyone gets millions of dollars of funding. Sometimes you get it through your sales or you get it through the sheer grit. So well done, and best of luck with your growth this year and moving into the US.

Nathan Krisanski: (34:49)

Great Kylie, thanks for having me on today.

Kylie Davis: (34:51)

So that was Nathan Krisanski from HomePrezzo talking about his journey from being a wannabe fireman, to helping revolutionise how agents create reports and videos so they can scale up their content and digital marketing. Now obviously I am a big fan of Nath and the HomePrezzo business. That pretty much goes without saying. But I do remember when Nathan was going through all that grief with the original US launch and I was really struck by his resilience. It broke his heart to sack his staff, but he did all the things that he had to do. And so in that entrepreneurial journey, I think he really showed true grit.

Kylie Davis: (35:27)

Now how agents market themselves is completely changing, but the old tools of creating marketing material, especially content is just not keeping up. So what HomePrezzo does is that with its combination of templates and data, it's in a really great position to help agents improve what they do in the marketing space.

Kylie Davis: (35:45)

And if you took a look at HomePrezzo in the early days, because it has been around for a little while and it was in beta for a long time with Core Logic, you'll probably be surprised at just how much the business has matured and how many different types of content you can now create. So please check them out. And there is a free trial bonus that PropTech Podcast listeners get. So click the link in the show notes, you'll get two weeks on free trial rather than the standard one.

Kylie Davis: (36:11)

So now, if you have enjoyed this episode of the PropTech Podcast, we'd love you to tell all your friends or drop me a line either via email, LinkedIn, or our Facebook page. You can follow this podcast on Spotify, on Google podcasts, and now we're also on Apple iTunes.

Kylie Davis: (36:27)

So I'd like to thank my audio support, Charlie Hollands and the wonderful Jill Escudero and our sponsors, Beepo making outsourcing easy, and HomePrezzo obviously, turning your data into amazing marketing content. So thank you everyone. Until next week, keep on prop teching.